Obviously, I'm kidding. New York is lousy with pizza. Just ask Pizza Rat. But Sizzle impresarios Matt Jacobson and Mikey McKennedy see a room in the market for what they're doing, and they've signed a lease for an East Coast outpost of Sizzle Pie in the Bushwick neighborhood of Brooklyn.
Details were first announced by a publication called Pizza Today. Wait. Hang on. Can we just take a moment and appreciate that we live in an age when there is a publication called Pizza Today? Okay. Here's what it said:
“We’re ambitious, we love the East Coast and we have friends out there,” says Jacobson. “There’s a Brooklyn-Portland connection. A lot of people in the creative, design and coffee worlds kind of tend to go back and forth between here and there... We went out there and surveyed the landscape and there’s really no one out there doing what we’re doing. It’s exciting. It will have its challenges for sure, but we’re going into it with our eyes wide open.”
Today, Eater confirmed the story:
We caught up with Jacobson yesterday to try and glean the details.The Bushwick location is still six to nine months out, as the landlord is in the process of rezoning the location from industrial to commercial. It will be the eighth place in the world where one can buy Sizzle Pie, following three storefront locations in Portland, two inside Moda Center, one in Eugene, and one in Seattle."We signed a lease [in New York City] a couple of months ago," he confirmed. "We've both spent time there, and nothing [back east] was really doing anything like were doing, so we thought we could resonate really well out there."
So more pizza for New York. Good for them. At least it's not another Ray's. More importantly, where can I get a subscription to Pizza Today?